[Truthfully he has no reason why it has to be Cinnabon, that was just the first unobtrusive company that he could think of where he wouldn't get a second glance from anyone. Nebraska is a more personal reason, because even if he couldn't have Kim in his life anymore, having something that's a constant reminder of her is better than nothing at all. He might be capable of reinventing himself and pretending to have a new identity, but there are parts of himself he doesn't fully want to let go of, and as painful as they are, memories of Kim are part of that.

But that requires a lot of vulnerability he doesn't want to admit to himself, let alone another person. So instead--]

Hey, if you can picture a more down-low job in somewhere the complete opposite of New Mexico, let me know. The goal is to get away and keep my head down.