[Does he outright speak about flaying with Squalo? Sure, why not! A hardened swordsman shouldn't shy away from such a practice and even if he does frown about it, Ramsay is willing to bet that it won't change their current dynamic. Besides, if anything, flaying isn't boring. He'll just leave out some details, like how it's mostly been outlawed in the North.

The Starks just don't have the stomach for it.]

House Bolton is known for being merciless towards our enemies. We don't often keep prisoners, our very banners hold the image of a flayed man.

[Theon is just a very special case.]